Social Media?

Island wide, dancers had been steadily losing interest in social dance clubs with too many regulations and restrictions despite the claims of most clubs that they put members first. Sometimes, the concern was the overall lack of concern on the part of the club that resulted in a continued decline in member satisfaction.

"Each of  us has a gift for the world, we make mistakes but

we must try to do the best we can. How others treat

us is their path. How we react is ours."

There are at least five clubs on Oahu now with a very small group barely existing. And there seems to be a continual spin off of new dance clubs from older ones. Fortunately, now we can use social media as a tool to bridge the wide gap between service and satisfaction to the members.

Web sites are good in social networking profiles specifically created for the social dance club and they are appropriate information for members. They are like a combination newsletter and plain advertising where a few top members can direct their questions and concerns to the club.

"Walk With Me Through Paradise" by Melveen Leed

Blog sites are much better in social media platforms mainly because they are current. They also have useful tools and features for providing feedback about the club, members and offerings. The Two Center is a very valuable asset for any clubs they visit. Once the needs and wants of the club members are known, the club can then act on that feedback to improve satisfaction.

Of course, there will be some that figure that they have all the answers and there is no need to get it from the "know nothings" in the membership. But we should all realize that the membership is where the answers truly are.