New Night Club?

By Sung Park, Ewa Beach.

Yes we need one in the West, but? A nightclub is not a shortcut to a 6-digit income for the lazy or less educated -- Business plans are only as good as the paper they're written on - not a quick ticket to procuring investor participation -- The consumer public is not easily fooled, no matter what you were led to believe -- The majority of self-acclaimed nightclub experts, are in fact experts (within the confines of their own minds).

"Sometimes the smallest step in the right direction ends up being the

biggest step of your life. Tip Toe if you must but take that step."

Bullshit baffles brains and there's no shortage of it in this industry -- Gun play, personal violence, under age infractions, and city mandated closures are not simply bad luck -- they're the direct result of operator ineptitude -- Incompetence is second nature to this industry, thus the endless slew of resulting fiascos. Then they all want to make it on the alcohol bar income.

"Waiting For A Girl Like You" by Foreigner

You may understand the elementary aspects of the day-to-day operation or administrative tasks -- So what... That does not mean you understand the business of entertainment product, or how to keep a room full of "profitable" people 3 to 4 nights a week. You can't outsource nightclub entertainment product -- You can't hire 3rd party entities to fill in the blanks for your lack of operational know-how -- No 3rd party entity, no matter what the pitch /promise can make you forever successful.

 

Everybody wants a piece of your action and will go to amazing lengths to get it -- Using a big city concept in an intermediate sized marketplace is like jamming a square peg into a round hole -- There are no single trends, promos, gimmicks, or magic solutions that turn any nightclub into a multi million dollar success story -- Each marketplace encompasses its own 'unique combination' of social nuances. If you can determine this combination, you'll enjoy success and profitability.

Choose to wild guess your marketplace and say hello to bankruptcy -- The nightclub is actually a business - not a fast track to fame, fortune, chicks, and effortless profits -- Investors invest in concepts - not promises, projections, idealistic thinking, or cookie-cutter business plans -- Consumers pay $$$ for experience -- not childish antics and lame gimmicks -- Close down in 6-months or run strong for 3 to 4-years. The choice is yours. (Only 3 or 4 years?)

Pub's Side Note; For those that live in the vicinity, the perfect spot for Saturday Night is at the Aliamanu Intermediate - Dance Hawaii. All good friends there and you can have a ball close to home.