"Year's end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us."
Furthermore, social media may depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They may introduce substantial and pervasive changes to communication between organizations, communities, and individuals.
Social media differ from traditional/industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site.
Much of the criticism of social media is about its exclusiveness, (Newsletter, Web sites) as most sites do not allow the transfer of information from one to another, disparity of information available, issues with trustworthiness and reliability of information presented, concentration, ownership of media content, and the meaning of interactions created by social media.
"Jingle Bell Rock" by Bobby Helms
However, it is also argued that social media have positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
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