Social Media

Social media is now definitely the most popular online activity on Oahu, so it makes perfect sense for dance groups to want to tap into that audience to try to increase interest in their dance activity. Right now, more than 75 percent of our dance organizations use social media in one form or another. Newsletters, Blogs and mostly in routine Web sites, which is nice, they do the job.

"Don't judge each day by the harvest you reap, but by the seeds you plant."

But, simply opening a Web site and sending out some tweets is not enough to make social media platforms a viable and efficient part of a marketing strategy. There are  many that do not utilize images or use the wrong amount of images or in inefficient locations. The proper mix of text and image is what makes the perfect blog. You can have too much of one or the other.

Visual stimulation helps drive engagement on social networks. In fact, most people respond better to visual information than plain text. On average, photos get 50 percent more impressions than any other post type on the Internet, while also gathering more likes and comments. The net results have been in the hits. Ten average hits per day is ho-hum nowadays. 100 hits a day is possible but not easy to get there. But if you arrive there, then you are sure, you are not just beating your gums.

Links are becoming more important. When you put a link in a blog, the social networking site automatically creates a clickable image of other blogs. Because of this, blogs don’t need to include the URL in the post. This is becoming very important in all of our blogs. We did not know much 20 years ago, but we have come a long ways, baby.

"Young At Heart" by Frank Sinatra

The final secret is in this blog. The Guest Authors. When we get more, there will be independence and if not this blog it will be Blogging Hawaii, except that they are far back of Town Dancer. Patience.

"There will always be conflict, but it is up to us to be civil about it and decide

to have respectful encounters instead of hostile confrontations."