By Clarence Cheung, Kailua
Dance clubs on Oahu in the 1990s have significantly impacted the island, dazzling their audiences with high-powered lights, sound, and music, These venues are still some of the highest cash flow businesses in Hawaii. Studies have shown that the average person will spend three to four hours per weekend in this entertainment environment and will spend an average of 25 to 50 dollars in that time frame. On Oahu, with the increase of social dancers, this trend shows no signs of declining.
The typical dance club is open from 9:00 P.M. to 2:00 A.M., and within this span of five hours, the venue can achieve gross revenues anywhere from $10,000 to $30,000 nightly. The primary sources of revenue in a nightclub are high-volume traffic, coupled with nominal spending. In addition to alcohol revenues, a nightclub also generates substantial revenues from cover charges that are typically about ten dollars per person. On Oahu they have no juice bars and in most clubs no snacks are sold.
For example, a large 1,000-person capacity nightclub will typically accommodate approximately 1,500 people in the five-hour span of operation. A $10 door charge, in addition to a conservative figure of $15 collected from each patron in alcohol sales, would generate approximately $30,000 in nightly revenue. Nightclubs in the late 1980s and early 1990s focused on spectacular light shows and energetic non-stop dance music by DJs. This relatively simple concept is still quite popular today.
However, these concepts have greatly evolved in our social dance society. In recent years this industry has become more sophisticated with the availability of better quality live music and the West Oahu areas are taking this technology to new heights with sound and lighting designs that create an exciting and memorable experience. Additionally, the nightclub industry is shifting towards a more entertainment-oriented concept. Guests of these clubs are not only offered a dynamic place to dance, but also a place to participate in the entertainment through interactive contests, theme nights, and other events.
Dance clubs on Oahu in the 1990s have significantly impacted the island, dazzling their audiences with high-powered lights, sound, and music, These venues are still some of the highest cash flow businesses in Hawaii. Studies have shown that the average person will spend three to four hours per weekend in this entertainment environment and will spend an average of 25 to 50 dollars in that time frame. On Oahu, with the increase of social dancers, this trend shows no signs of declining.
"We dance because there is no greater feeling in the world than moving to
our favorite piece of music and letting the rest of the world go by."
The typical dance club is open from 9:00 P.M. to 2:00 A.M., and within this span of five hours, the venue can achieve gross revenues anywhere from $10,000 to $30,000 nightly. The primary sources of revenue in a nightclub are high-volume traffic, coupled with nominal spending. In addition to alcohol revenues, a nightclub also generates substantial revenues from cover charges that are typically about ten dollars per person. On Oahu they have no juice bars and in most clubs no snacks are sold.
"At Last" by Amy Hanaialii
For example, a large 1,000-person capacity nightclub will typically accommodate approximately 1,500 people in the five-hour span of operation. A $10 door charge, in addition to a conservative figure of $15 collected from each patron in alcohol sales, would generate approximately $30,000 in nightly revenue. Nightclubs in the late 1980s and early 1990s focused on spectacular light shows and energetic non-stop dance music by DJs. This relatively simple concept is still quite popular today.
"Waimanalo Blues" by Willie K
However, these concepts have greatly evolved in our social dance society. In recent years this industry has become more sophisticated with the availability of better quality live music and the West Oahu areas are taking this technology to new heights with sound and lighting designs that create an exciting and memorable experience. Additionally, the nightclub industry is shifting towards a more entertainment-oriented concept. Guests of these clubs are not only offered a dynamic place to dance, but also a place to participate in the entertainment through interactive contests, theme nights, and other events.
"There is always room for improvement. We have a nucleus of dancers that
are pretty good. Now we need a few players that will help."
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.