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Friday, November 14, 2014

Micros or regular blogs?

Microblogging, such as Twitter, Facebook, Tumblr is a broadcast medium that exists as a form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size and each person handles the entire post from getting in, publishing and getting out.

"The whole problem with the world is that fools and fanatics are always so certain
of themselves, and wiser people so full of doubts."

In our regular dance blogs in Hawaii, we have a few Information Contributors which email the information including photos and posters to be blogged by a Guest Author. They have no commitments and contribute only when they want to. That sharing with their friends, relatives, neighbors and fellow dancers is key. We need more of these (Two Centers) because we can see it plainly in the hits recorded. The hits go through the ceiling and all they have to do is email it.

"Penny Lane" by the Beatles

Microblogs allow users to exchange small elements of content such as short sentences, individual images, or video links, micro to micro. These small messages are sometimes referred to as microposts. As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars or dancing."


Commercial microblogs also exist to promote websites, services and products, and to promote collaboration within an organization. Some microblogging services offer features - alternative ways of publishing entries besides the web-based interface. These may include text messaging, instant messaging, E-mail, digital audio or digital video.

"Sh-Boom, Life Could Be A Dream." by the Four Aces

Several studies, most notably by the Harvard Business School have tried to analyze the user behaviour on microblogging services. Several of these studies show that for services such as Twitter and Facebook, there is a small group of active users contributing to most of the activity. Surveys based on millions of users, shows that 10% of Twitter and Facebook users account for 86% of all activity. That is commercial activity, "to whom it may concern."

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