By Francis Yonai, Lualualei
No, I am not an expert in blogging or dancing but I have been involved in dance and blog for a long time. I have my opinions and fortunately I have many dance friends on this Big Island where I use to live, with different opinions. Is your dance club’s social media stale or too corporate? Many still think in terms of the last century. You got a Web Site, you got it made. Few have worried about how many people are going to read it. At first they all had counters, but we all know that counters are not all the same and robot hits can get in and screw up the works.
But you can tell a lot if you get 8 average hits per day or if you get 80 hits per day. Many on Oahu have gotten rid of their counters early. They don't want anyone to see how they are doing. (Not so good.) Dance Clubs all over Hawaii are still trying to figure out how to use social media and what it can do for their Clubs. And of course, they don't ask. Using creativity to showcase your club's ideals is brilliant and should be on every club’s social media plan. But doing the same thing as every other club is a snooze and repeating the same posts over and over is - Auwe!
There are items that will be added to your editorial calendar like promotions or specials for your dances or classes but the good stuff that hits the sweet spot of club identity and public interest is based in listening on the social grapevine (the people) and taking the temperature of the social media climate. The personal interactions at any gathering of dancers is the magic that propels interest in reading a blog. And of course the photos. The secret is to get as many different people in your posted photos. And I don't mean 20 people in one photo.
No, I am not an expert in blogging or dancing but I have been involved in dance and blog for a long time. I have my opinions and fortunately I have many dance friends on this Big Island where I use to live, with different opinions. Is your dance club’s social media stale or too corporate? Many still think in terms of the last century. You got a Web Site, you got it made. Few have worried about how many people are going to read it. At first they all had counters, but we all know that counters are not all the same and robot hits can get in and screw up the works.
"Social dancers believe that life may be what happens
when we are busy making other plans."
But you can tell a lot if you get 8 average hits per day or if you get 80 hits per day. Many on Oahu have gotten rid of their counters early. They don't want anyone to see how they are doing. (Not so good.) Dance Clubs all over Hawaii are still trying to figure out how to use social media and what it can do for their Clubs. And of course, they don't ask. Using creativity to showcase your club's ideals is brilliant and should be on every club’s social media plan. But doing the same thing as every other club is a snooze and repeating the same posts over and over is - Auwe!
"Shores Of Haleiwa" by Loyal Garner
There are items that will be added to your editorial calendar like promotions or specials for your dances or classes but the good stuff that hits the sweet spot of club identity and public interest is based in listening on the social grapevine (the people) and taking the temperature of the social media climate. The personal interactions at any gathering of dancers is the magic that propels interest in reading a blog. And of course the photos. The secret is to get as many different people in your posted photos. And I don't mean 20 people in one photo.
“In a room where people unanimously maintain a conspiracy of gossip,
one word of truth may sound like a pistol shot.”
one word of truth may sound like a pistol shot.”
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