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Sunday, July 14, 2019

Nothing New

By Eldred Wilson, Kahala

There are many psychological reasons behind the appeal of nightclubs some even involving evolution and the impact of our ancestors. Although nightclubs are a seemingly new concept the power behind their pull is as old as society itself – and so if a club wishes to be successful it is important for its managers to understand the strength of the psychological impact nightclubs have. With the most popular clubs already managing to establish the precise atmosphere which exploits psychological attraction of the venues through the usage of multiple techniques.

"Social dancers believe that life may not be the party we hoped for,
but perhaps, while we’re here we should dance."


One of the primary and most basic reasons why people go to nightclubs is the dance culture. Humans have an inherent enjoyment of dance and many societies incorporate dance as a large aspect of entertainment, socialization and progression. It has therefore been hypothesized that dance is used as one of the techniques in which people create chemistry towards each other as women dance in order to encourage men to dance as they want to learn more about them and see if there is a mutual connection.

"In This Life" by Amy Hanaialii


There is also a link between male dancing and male fighting ability which would explain why a woman would wish to observe a man dancing before deciding whether he is a good match for her. She would like to know whether he would be capable of defending her and her children but without actually seeing him fight as this would result in numerous damages. If we assume that this is true then dance is a key feature of the mating ritual and consequently a designated area where people can dance such as a nightclub which becomes an important location.

 Don't you wish there were a knob on the TV to turn up the intelligence?
There's one marked "Brightness," but it doesn't work.


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